Use case Publishers & content sites AI Visibility (AEO/GEO)
AI answers are becoming the front page.
For publishers, visibility is shifting from “clicks” to being selected as a source. PENMAN helps you measure whether AI uses your pages, compare against the sources it already prefers, and ship improvements safely in WordPress.
No guarantees: AI systems evolve. PENMAN gives you measurable signals and a controlled execution loop (drafts, diffs, rollback).
Why AI presence is now a publisher KPI
Discovery is becoming “answer-first.” That changes where attention goes, and how brands are remembered.
Gartner predicts traditional search engine volume will drop by 25% by 2026 as usage shifts to AI chatbots and virtual agents. :contentReference[oaicite:0]{index=0}
Bain reports ~80% of consumers rely on “zero-click” results for at least 40% of searches, cutting organic traffic by an estimated 15–25%. :contentReference[oaicite:1]{index=1}
Adobe Analytics reported traffic from generative AI sources to U.S. retail sites jumped 1,200% (Feb 2025 vs. Jul 2024), showing AI as a growing discovery channel. :contentReference[oaicite:2]{index=2}
What this means for publishers
- Your “homepage” is increasingly the AI answer. If your site isn’t selected as a source, your brand voice disappears.
- The winning move is operational: measure source selection, close gaps, then ship safely—repeat every month.
- Editorial safety matters: draft-first publishing keeps content teams in control.
Treating AI visibility as “SEO.” AI answers are not rankings—they’re selections. PENMAN focuses on selection signals and controlled execution.
PENMAN for publishers A loop, not a report
Turn AI visibility into a shipping rhythm
The goal is simple: become easier to select as a source, and keep editorial control while you iterate.
Identify whether AI uses your pages and how strong your relevance is (high / medium / low) in the current source set.
Compare against AI-selected sources and translate “why them?” into explainable gaps and specific tasks.
Produce structured, readable content that’s easier for AI to extract and verify—without turning your site into templated “AI fluff.”
Apply changes as drafts. Review diffs. Publish explicitly. Roll back safely if needed—built for editorial workflows.
Strengthen topic relationships so AI can navigate your site like a knowledge graph—helping it choose your pages with more confidence.
Use AI Personas to keep tone consistent (newsroom, analyst, expert), especially in on-site discussion and EEAT campaigns.
Make AI visibility repeatable—without editorial risk
The strongest publisher advantage is speed with control: ship improvements every cycle, keep diffs reviewable, and never publish silently.
- Faster approvals: reviewers inspect diffs, not entire articles.
- Safer iterations: rollback when a change isn’t worth keeping.
- Cleaner operations: the loop becomes a monthly “AI visibility sprint.”
Choose 10–30 priority pages (money pages, evergreen explainers, category hubs). Run AI Visibility, compare against AI-selected sources, apply draft-safe improvements, then re-run in the next cycle.
Bonus context: Bain notes prompt volumes are climbing fast; in one sample, ChatGPT prompts grew nearly 70% in H1 2025—signals that AI querying behavior is accelerating. :contentReference[oaicite:3]{index=3}
Be the source AI selects—without losing editorial control.
Measure visibility, compare against preferred sources, and publish draft-first updates with diffs and rollback. Publishing is always explicit.