PENMAN
PENMAN
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How it works

From a WordPress URL to a prioritised content workflow.

A complete walk-through of the PENMAN Pro flow — from the first connection, through analysis and generation, to a safe WordPress publish.

STEP 1 / 5

Connect your WordPress blog

Enter your blog URL. Penman imports public WordPress content through the REST API. A WordPress Application Password is not required for the import; AI operations use your Penman credits or supported own API keys.

  • Works with self-hosted WordPress and most managed WordPress hosts
  • Use Re-fetch when you want to import new or updated posts
  • Add a WordPress Application Password only when you choose to send drafts back to WordPress
app.penmanpro.com/workspace/create
Create workspace step
STEP 2 / 5

Run the AI Visibility audit

Penman analyses imported posts in the background for headings, links, alt text, schema, content depth, readability and AI visibility signals. Duration depends on the amount of content and the analyses you run.

  • Basic imports up to 100 posts per workspace; Pro imports up to 500
  • Use AI Visibility and Competition views to inspect model responses and cited sources
  • Review prioritised, page-level recommendations before changing content
app.penmanpro.com/workspace/competition
AI Competition view
STEP 3 / 5

Build articles in your brand voice

Pick a Persona (expert / casual / reviewer) and a Brand. Choose article type, tone and audience. PENMAN generates a structured outline first — you tweak the headings — then the full article in WYSIWYG.

  • Source ideas from your tags, NewsAPI or custom RSS feeds
  • Attach Brand context — AI sticks to your USPs and forbidden phrases
  • Use Product Sets for round-ups, comparison tables and listicles
app.penmanpro.com/workspace/proposals
Article proposals view
STEP 4 / 5

Add internal links & AI snippets

Build Link Sets from your sitemap. PENMAN suggests the best place to drop each internal link. Use HTML Templates (FAQ blocks, comparison tables, feature lists) to make every article AEO-friendly out of the box.

  • Import internal-link sets from your sitemap or upload a list
  • Inject reusable HTML blocks with one click
  • Schema-friendly structures so LLMs find your answer
app.penmanpro.com/link-sets
Link sets view
STEP 5 / 5

Publish safely to WordPress

When you're happy, click Publish. The article (or change) lands as a WordPress draft via Application Password. Approve, schedule, or skip. Every change is reversible — full WP revisions kept.

  • Application Password setup takes ~1 minute
  • Don't want the key? Copy & paste manually
  • Sync status shows what's saved, pending or stuck
app.penmanpro.com/workspace/overview
Workspace overview after publish
Two ways teams use PENMAN

Pick the workflow that matches your reality.

Improve what already exists, or publish fast when the moment matters.

Mode 1

Optimize existing WordPress pages

Import your site context, measure AI source selection, then turn gaps into scoped draft updates.

  1. 1AI Visibility shows inclusion tiers + source set for your intents.
  2. 2AI Competition compares you against sources AI already prefers.
  3. 3Tasks/outline become a draft update you can review.
  4. 4Publish explicitly, then re-run visibility to verify movement.
AI Visibility Safe Publishing
Mode 2

RTM & new posts (move fast, stay controlled)

Turn a timely topic into a structured outline and a reviewable WordPress draft — then verify.

  1. 1Select a news/tag opportunity and define the intent.
  2. 2Generate an outline that matches how AI answers your topic.
  3. 3Draft content + structure, staged safely in WordPress.
  4. 4Publish explicitly, then verify with a follow-up run.
Content for AI Discover Readiness
What you get, each cycle

Concrete outputs you can assign, review and ship.

Without auto-publishing. Every change is reviewable, reversible and explainable.

Outputs

Recommendation backlog, outlines, WordPress drafts, link routes and operation logs.

Why this works for AI visibility

Structured representations (entities + intent modeling) help make content clearer for retrieval and attribution contexts.

Governance

Draft-first changes, explicit approval, diffs, revision history and rollback — every time.

FAQ

Clear answers about safety and the loop.

Does PENMAN publish changes automatically?

No. PENMAN is draft-first. You review diffs and publish explicitly. Rollback and revision history are part of the flow.

What does “AI Competition” mean here?

It means the sources AI already uses for your topic and intents. PENMAN helps you compare coverage and clarity against that set.

Is this just copying competitors?

The goal is not copying. It’s closing clarity gaps: structure, definitions, intent coverage and trust context that help AI retrieval.

How do you choose sources to compare against?

Sources come from the visibility runs for your intents/topics. The comparison set is grounded in what AI already prefers in that context.

What outputs do I get after a run?

A backlog of recommendations/tasks, structured outlines, WordPress drafts, internal linking routes and operation logs.

How quickly can I ship a minimal version?

Many teams start by improving a small set of key pages first. The fastest path is a single draft batch + re-run verification.

Run your first loop today

Measure AI visibility → ship draft-safe improvements.

Pick a topic/intent set, get a clear action backlog, publish only what you approve.

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