Use case SaaS & tech teams AEO / GEO
Your next buyer starts with an AI answer.
Category education, product shortlists, “best tools for X”… AI is shaping evaluation before users ever reach your site. PENMAN helps you measure AI source selection, compare against AI-selected sources, and ship draft-first updates safely.
No guarantees: PENMAN does not promise citations or stable inclusion. It gives measurable signals and a controlled publishing loop.
Why AI presence matters for SaaS growth
When answers move upstream, brand preference is decided earlier. The new battleground is “who gets selected as a source.”
Gartner predicts traditional search engine volume will drop by 25% by 2026 as users shift toward AI chatbots and virtual agents. :contentReference[oaicite:0]{index=0}
Bain reports ~80% of consumers rely on zero-click results for at least 40% of searches, reducing organic traffic by an estimated 15–25%. :contentReference[oaicite:1]{index=1}
Adobe reported AI-driven referral traffic grew more than tenfold (Jul 2024 → Feb 2025) in the U.S., showing AI assistants are becoming discovery surfaces. :contentReference[oaicite:2]{index=2}
SaaS-specific reality
- AI answers compress your funnel: category definition → shortlist → “why this tool” happens before a click.
- Your messaging competes with whatever sources AI selects—review sites, docs, communities, and competitors.
- The safest growth move is operational: measure selection → close gaps → ship drafts with approvals → repeat.
OpenAI introduced “shopping research” in ChatGPT to help users evaluate and compare options—an example of AI moving deeper into decision journeys. :contentReference[oaicite:3]{index=3}
PENMAN for SaaS Make AI visibility shippable
From “AI said…” to “we shipped.”
PENMAN turns AI visibility into a repeatable workflow your marketing, product, and content teams can run together—without risky publishing.
Run visibility checks on category pages, comparisons, integration pages, and “how it works” content to see selection strength (high / medium / low).
Compare your content against the sources AI already prefers—then convert differences into clear, actionable tasks.
Create structured, extractable explanations: categories, use cases, “how it differs,” and “what to choose” pages—without turning it into generic output.
Prepare changes as drafts, review diffs, publish explicitly, and roll back safely. Built for teams with approvals.
Strengthen topic relationships across your site so AI can connect your product pages to your category authority.
Use AI Personas to keep output consistent across teams (PMM, content, devrel)—without letting “voice” change strategy decisions.
The SaaS playbook: own the category narrative
AI often builds its explanation from the sources it trusts most. PENMAN shows those sources, then helps you close the gap—so your framing becomes easier to select.
- Align PMM + content on one source set (no more “AI said…” anecdotes).
- Turn comparisons into an actionable backlog (structure, coverage, clarity).
- Ship in cycles with draft-first changes, diffs, and rollback.
Pick 10–25 priority pages: category hub, “alternatives,” integrations, “how it works,” and top use cases. Run AI Visibility, compare sources, draft improvements, review diffs, publish explicitly, then re-run next cycle.
Tip: treat it as a monthly “AI visibility sprint” shared across PMM + content.
Make your category pages easy for AI to select.
Measure visibility, compare against AI-selected sources, and ship draft-first updates with diffs and rollback. Publishing is always explicit.